Innovative Practice In Packaging Design Of Watercolor Brush Series

As the rapid development of modern products,the role of packaging design in the modern product design is more and more important,which,in return,will have a positive effect on the brand image promotion.For the water-color paint brush sold in market,most products are poorly and roughly designed,and lack aesthetics,distinctiveness and cultural identity,which will produce the trust crisis and make the customers not trust the brand any more,detrimental to brand and client base building.Focusing on the innovation of packaging design of water-color paint brush,this paper conducts an in-depth research on the status quo of packaging design of existing water-color brush by analyzing the common features on the material,color,style and function of the brushes.Combining the three dimensions,namely culture,commercial,marketability,the author draws the unique features and artistic characteristics of the watercolor brush packaging innovation by starting from the question that how well the packaging design of water-color brush could meet the psychological demands and satisfaction of the customers.Under the modern design principles,such as psychology,semiology,imagology and so on,we could design a series of watercolor brush packaging that provides modern aesthetic characteristics and cultural connotation,bringing aesthetic enjoyment for the customers from the packaging design of watercolor brush,and building the brand image of the products.From this research,the author practices the innovative packaging design of watercolor brush,summarizes the main points on the packaging design,and draws theories on packaging design,which extends and enriches the functional position and cultural connotation of the packaging design,as well as promotes the product value.