The Research On Application Of Gestalt Theory In The Design Of Hotel Lobby

With the rapid development of the hotel industry, the hotel design has been considered more and more important. Lobby is the representative of hotel's whole image, and it is the center of hotel business, therefore the lobby design plays an important role in the hotel design, and it is significant for the hotel. At present, the material wealth of the society has been greatly enriched, guest put forward the higher demand for the environment of the hotel lobby, and they pay more attention to the spiritual enjoyment, so the hotel lobby design faces a higher level challenges.The hotel lobby environment can't be just satisfied with the reasonable function play, necessary facility equipment and pure environment design, it should show the care, and should be concerned more about guests'physiological and psychological feelings. Talking about the environment of hotel lobby, it should think more about guests'experience and pursuit of lobby environment. The Gestalt psychology, which focuses on the study of peoples'subjective cognition about objective things from integrity angle, is one of the major schools of modern Western psychology. In order to create a lobby environment that guest likes very much, the thesis introduces the Gestalt psychology in the environment design of hotel lobby. It stars from the rule of guests' sensation and perception about lobby environment, and studies the application of the Gestalt theory in lobby design.On the basis of the summary of correlated studying of environment behavior, the perception theory of Gestalt and hotel design, the thesis analyses the integrants of hotel lobby from the following six aspects:space, color, material, light environment, artwork and natural landscape. It discusses the influence that the integrant brings to guests' body and mind, as well as the application of integrant in hotel design, and it expounds the way that how to carry out the Gestalt theory in the environment design of hotel lobby on the basis of the Gestalt theory and from the angle of guests' sensation and perception. It can get the figure and background effect by strengthening contrast and distinctive formation, get the cluster effect by neighboring design, similar design, continuous design and close design, and get whole effect by the balance and gradual change of force field in space. Finally, the thesis analyses the lobby design of Jolly Hotel in Changsha City in Hunan Province by the Gestalt theory. The thesis applies the Gestalt theory to the design of hotel lobby, it broadens the application field of the Gestalt theory; the thesis manifests people-oriented thought from a brand-new angle by attaching importance to guest's psychological feelings, and researching the design of hotel lobby from guest's cognition rules, it has some direction meanings for the design of hotel lobby.