Colour Effect On The Influence Of Architectural Color

Nowadays, our world is full of color no matter in the daytime or night. Moreover, with the development of our technology, our understanding of the color has evolved from our vision into our spirit.In the architectural design field, the impact of color is much more obvious. In our paper, we analyze the effect of color on the architecture, especially the usage of color and the change of the pattern. We want to theoretically understand it, so that we can extend its functions to achieve the goal of our architecture. First, color is one of the most important components of architecture, and it can strengthen the expression and help to fuse the architecture with its environment. It can also bring in the physiological effect and psychological effect to beautify our environment and transform the emotion of our architecture. Meanwhile, the color of the architecture is also the component of our street and city since it can intensify the distinct regional characters and stretch the culture of our city. Secondly, the effect of color is implemented from the composition forms, the coordinated colors, the cooperated material, as well as the usage of shadow. Finally, we have proposed that it is necessary to take advantage of color to build business culture, increase customer attention, and market our products. It means that we should consider the dissimilarity when we are serving different commerce functions, brands and audiences.In summary, we hope we can make our architecture and environment more much comfortable with the analysis of the theory, the application of the guidelines, and the knowledge learned from practice.