Study On Utility Of Environmental Art Design

With the development of environmental design, utility trends among all manufactures and natures of humanity have been exposed. The design economic factors which are a view from the relationship between design and economy are becoming crucial increasingly. Unlike pure artistic design, social utility has its own character, the combination of function and art is one of the most important principals. Design has been seen as embodiment of social value and productivity. It is a reflection of economic characters, guideline of market updated and course of our social-development. Design is a creative power in social value and productivity. It is a guide of continuous market-update; on the contrary, market is calling for more successful design gradually.The relation optimization between supply and demand has composed the design elements, so it will be in line with the characters of times and effectiveness of design product features. Regardless of environmental art design or other design categories, it is inevitable to establish the relationship with economy. Successful design works can hardly be produced until they accord with the times of macroeconomic and microeconomic. Designer is a role of producer who will provide design and innovation in market, while the market will provide orientation of consumption to induct design. It's a unity. All products are designed for consumers, design-works are provided by consumer's preferences, designer lead the trend of design to guide preferences of consumer. Due to design inherent characters, on the one hand, design products should comply with market orientation; on the other hand, market could be created by design. How to make a balance between demand and supply? How to make products meet market requirement exactly? How to realize their own value in macro-economic and how to play active role in ecology? All these problems should be taken into consideration seriously. So the effective combination of resources, the realization of environmental protection and the harmonious environment of living could be established by both designer and consumer and create a pleasant society. From the view of society, the article promoted the emergence of design utility and creation of theory. The design utility is the basic principle of effectiveness development of design. It is also a theoretical innovation. In the article, the author focuses on the utility theory of design, revealing the relation between design and economy in today's prosperity situation of design. Eco-design theory, to some extent, also enriches the utility theory and provides extensive significance of practice. The rational usage of resources, innovation and design needs common effects by people all over the world. Economic optimization, maximization of utility is the ultimate goal of this theory. Design can't be existence independently without the supporting of social and economic basis. The essence of design is the unity of value and aesthetics, the utility are promoting the shaping of optimization. Economic operation is soil and driving force behind the changes of design, the author expect to establish a principle to accord with the law of utility by theoretical explore, case study, evidence of phenomenon, mathematical models for analysis and statistical models, questionnaires, research tools, and so on. From the perspective of economy to illustrate design essential elements and tendency which could be formed by inherent laws, in order to guide the practice of design effective and efficiency and to make a modest contribution for today's design theory.