Research Based On Product Semantics Of Chinese Traditional Culture Symbol's Application

Recent years, with the slogan of sinicization advocated designs calls for more and more high, more and more designers also begin to pay close attention to the study of Chinese traditional culture with Chinese style, the design works it is endless. The 2008 Beijing Olympic Games torch, the "lucky cloud" traditional "fuwa" animal image, the Shanghai world expo 2010 in ancient architectural Romanesque capitals which should use the ZhongGuoGuan, country element of forms of government departments of large-scale activities of Chinese traditional culture elements respected naturally formed a top-down promotion effect, enterprise businessman borrows this effect and tide synchronization, however, the market with a "Chinese wind" label products began to flood up, big to refrigerator color television, small to cell phones, MP3, and none shall not be labeled some represents the Chinese traditional culture symbol label, the superficial and irresponsible way, not only cannot use to promote the country's design, it will lead to the progress of our design level of backsliding. In the present advocate design of sinicization of growing calls for Chinese style, the people there, but now eyeglasses-reshaping the fact that many designers in the Chinese style when follow, all for the sake of "form" and "form", the lack of design thinking and the thoughts of precipitation, design production becomes more and more "short", "flat", "speed", copying, imitate phenomenon of wit and humour, design form more and more is in the abstract imitation of popular surface phenomenon, become superficial and empty, nothing. This is because most designers, just on the surface of the design, understanding that Chinese style in products as stack some traditional cultural symbols, represents endow products Chinese style, and not from a theory foundation research, which symbols, thinking I can use, and how these symbols and should be used, I think through the application of these symbols to users send a what kind of information.So the traditional culture and the modern design combination is not a simple matter, if not consider traditional symbols and products, just contact blindly "label" type of application technique, inevitable will not receive the good effect, this paper is want from the Angle of product semantics for traditional culture, the specific application in product design methods and practice in theory provide a research basis, to expect Chinese traditional culture in the designer is the basis of roots, deep reflect on the basis of traditional culture essence, to create the design works with the features of The Times.