Research On The Expression Of The Connotation Of Chinese Traditional Symbols Uesd In Modern Product Design

Currently, all walks of life of China are making great efforts to implement the China Wind. No matter it is music or video works, they all integrated into the traditional Chinese symbols constantly. Therefore, the Chinese design field calls for further chinization and localization in design. What is chinization of industrial design? A large number of China Wind design emerged in endlessly. Meanwhile, we found that the proportion of misapplication and abuse of traditional symbol was quite high. Why there was such a discordant voice in the thriving product style design field? I think it was because the designer misunderstood the relationship between the Chinese traditional symbol and the product style design and constructed wrong relationship between them unreasonably, which resulted in some of the design designed merely for the China Wind instead of the meaning of design itself. Or, the traditional symbol used in the design merely superficial in the logo image, just set about from the so-called traditional design, and ignored the excavation and expression of a deeper level of traditional symbol. In the background that the Globalization trend expands constantly, if it is a long-term case, it will bring negative impact on Chinese design, and will make people's understanding towards Chinese traditional symbols become out of shape. For designers, the design itself is always the subject. The traditional symbols are only the source of design inspiration or the tips providing design symbols. The main problem is to satisfy the meaning of design itself. Don't put the cart before the horse. This thesis analyzed the author's understanding towards the modern product style design and the traditional symbol, and the methods and precautions of using traditional Chinese symbols in modern product style design, in order to help the designers understanding and exploring deeply from the several angle, such as shape, culture, consciousness, and so on, in the process of using traditional symbols.