| Product semantics research began emerging in the 1980 s in the field of industrial design is a design trend, to a certain extent, these research brought innovation for the product design in design methods and the way of thinking.The characteristics of the product include physical characteristics and usage environment, the semantic of characteristics is the connotation meaning of the product conveys.Product innovation design based on feature semantics is the application of product semantics in innovative design. Combined with Guizhou folk fine arts intangible cultural heritage digital protection work,this artical apply the method in graphic design innovation of the Miao embroidery and wax printing traditional art.The main work done in this paper include the following aspects:This paper conducts a research on the concept of product innovation design based on feature semantics, and discusses the necessity of application of computer aided design on product semantics design,rhen put forward the model of product semantics design program based on CAD. Based on context space target, elaborates the design method for generating product semantics, including building and analysis of product context, and the method for generating product semantics, the semantic features of target design product and design requirements of the relevant mapping.Put forward the concept of feature semantics oriented graph database, build graphic unit model, the matching rules library, and based on the research of this paper, on the basis of relational database, respectively to study the two-dimensional graphic database based on SVG and the construction of a 3 d model in the content database.Studied on the basis of graphic database, based on text and retrieval method based on semantics, graphic retrieval based on semantic query optimization model is put forward.Conduct research on graphic innovation design method based on the goal of semantic,put forward the graphical innovation design method based on matching rules, the interactive evolutionary algorithm used in process of product semantics design and build the interactiveevolution of semantic design model, the product innovation design based on feature semantics of evaluation content and evaluation methods are studied.Finally it analyses the artistic features of the Guizhou Miao embroidery and batik, the method proposed in this article has carried on the design of innovative design, experiment results show that the design of innovation is in line with expectations. |