Art Deco Style Design Psychology Analysis And Development In Shanghai

Art Deco style starts from architectural design, and influences interior design, furniture design, ware design, jewelry design, graphic design, and other design fields. With the usage of concise and rational geometric figure symbols, integration of diversified cultural backgrounds, modern appearance and elegant temperament; it represents a kind of renewed urban spirit that pursue the quality. It has been written in the history of art and design, and become a kind of style that thrived for a time. As the existence between classical and modern style, Art Deco style integrates the characteristics of both classical and modern style. That is why Art Deco style survives and still is adopted in contemporary design. Even to this day in Shanghai, Art Deco style continuously influences this city’s landscape and people’s aesthetic tendency in this area. Therefore, it is significant to conduct research on analyzing the reasons why style forms and why it constantly reborn, and on the style itself.Beginning with the development history of Art Deco style, the paper will discuss forming background of Art Deco style and its basic characteristics. Then the paper will analyze the development characteristics of Art Deco in different areas, such as France, Britain and the United States. The paper will focus on Art Deco style design in the United State where it developed remarkably during 1920 s and 1930 s when the style reaches its peak. Secondly, analyze and systemize Art Deco’s design methods and ideas through design examples; describe its influence imposed on group mind by further applying design psychology; relocate its style as the exploration on the relationship between human and design; all of these will contribute to discuss why Art Deco style could survive in modern Shanghai. The paper will find its rule and essence from actual creations, such as architectures with Art Deco style, interior design, and home design. Combining the methods of case study and questionnaire inquiry, the paper will study the relationship among decorative art style, current society development, Shanghai-style culture and Shanghai people. The paper will explore the new development direction of Shanghai Art Deco style through the inheritance and development of decorative symbols and pattern to fill in the blank of this research field.The research finds that Art Deco style in Shanghai meets evaluation criteria on usability design and emotionalized design of design psychology. That is why specific consumer groups in Shanghai and suit for Shanghai’s inherent city landscape favor it. While inherit and renew, the style still need to find appropriate development direction for future to well adapt the age’s change.