Research On Design Of Campus Culture Creative Product

Campus cultural and creative products with the carrying of the school history,heritage education concept, highlight the cultural heritage, the integration of art aesthetic and the spread of the function of the University brand. Is to meet the needs of teachers and students, and enhance the sense of pride of students and teachers, the school’s sense of honor as an important carrier. Campus cultural and creative products is the core of the campus culture, the campus image as the main body, with the characteristics of the campus and both practical, artistic, innovative, memorable and so on.This topic research from the campus cultural and creative products research present situation, the development tendency and so on, combined with the design and marketing and other related theories, to explore the campus cultural and creative product design. Through the combing of campus cultural and creative products classification and the needs of different audience groups such as the, combined with rigorous and rational design method, follow the basic principles of art, regional,practicability, delicate, green environmental protection and to apply these principles to specific innovation design. To realize the change from simple memorial to the concept of interest and practicality, and endow the campus cultural and creative products with new features and spiritual connotation. The through reading books, groups of students were questionnaire, and the data acquisition of store sales and other, integrate the basic principles of campus culture and creative product design, and from Qufu Normal University as an example of design practice.