Research On The Design Of Cultural And Creative Products In Tianjin Universities Based On Campus Cultural Symbols

Campus cultural and creative products have gradually become a wave nowadays.With the increase in content such as college tourism,academic exchanges inside and outside the school,school-enterprise cooperation,and campus culture promotion,colleges and universities have begun to pay attention to their development.Combining campus culture with product carriers is an important way to inherit campus culture.Cultural symbols are the specific symbols that can best represent campus culture.By analyzing the classification,functions,and communication methods of cultural symbols,cultural symbols are assigned to product carriers to reflect the cultural connotation of colleges and universities.Each school has its own unique historical evolution,campus architectural form,geographical location,humanistic environment,natural landscape,etc.As the carrier of campus culture,creative products of campus culture should find the correct innovative form for their development.Through the analysis,integration,refinement,and reconstruction of campus culture,the corresponding cultural symbol element library and modeling symbol library are constructed,and innovative serialized products are derived,so as to inherit and carry forward the spirit of campus culture.Starting from the three universities in Tianjin,we integrate cultural resources through market research and analysis and audience demographic analysis.The campus cultural symbols are applied to campus cultural and creative products through form extraction,emotional experience,abstract activation,and interactive experience,so that campus culture is radiated with new vitality.