Campus Cultural Creative Product Design Research

Culture is the soul of a country and a nation.Cultural self-confidence plays an important pillar and spiritual gene role in our social development and the great national rejuvenation Firm cultural self-confidence and cultural development are our lasting power to keep moving forward.The development of Hainan Free Trade Port is inseparable from cultural development,and at the same time it is inseparable from the development of Hainan campus culture,which represents young vitality and carries forward the spirit of innovationThis article takes campus cultural and creative products as the research object.First of all,in the context of the campus cultural and creative industry,it analyzes the development status at home and abroad,and clarifies the research purpose,significance and method Secondly,the basic concepts of campus cultural and creative products are explained in conjunction with specific cases,and market research,market positioning,and market analysis are conducted on the potential customer base of cultural and creative campuses of Hainan University;the preliminary development design and marketing promotion of campus cultural and creative products of Hainan University are clarified.Thirdly,the representative practical application cases of campus cultural and creative products are analyzed,and the design strategies and design principles of campus cultural and creative products are summarized to provide a methodological basis for the design and application of campus cultural and creative products of Hainan University.Thirdly,analyze the classic cases to explore the promotion and marketing model of online multi-platform operation and offline entity operation of campus cultural and creative products,and promote the diversified marketing of campus cultural and creative industries.Finally,analyze the current situation of Hainan University campus products,summarize the cultural resources of Hainan University campus,select and extract design and creative elements,carry out specific practical applications,and broaden the existing marketing promotion modelIt is hoped that the design attempt of the cultural and creative products on the campus of Hainan University will promote the campus culture of Hainan University and enhance the sense of belonging and emotion of "Haidian",thereby promoting the effective development of campus culture and cultural and creative products of Hainan University.