CI Strategy Of Middle-small City Based On The Conservation Of Historical Culture

With the rapid development of urbanization,the cities' image in China have made great changes.As a outer expression of the inner culture,quality and speciality of the city,the city image surveys information to the citizens straightly and affects the recognition of people and invester.The city image is the brand and unvisible wealth,creating great economy benifits to the city by exploiting the city image.Nowadays,many cities have done some research and effort to gain a special city image,on the contrary,the image got new but also similar.To shape a lapidary city image of the Middle-small cities,it can't be use again that the so-called mordern motropolis image saturate with many architecture and scape with varieties sorts of style which bad already been proved a dead alleythe and the abrupt pattern of big scale renewal. The historical culture is the core base of the personality and the consistance of the city,as a result ,the shape of the city image must be base on the protect of historical culture.During the process of the shaping the city image,the CI(City Identity) strategy would be introduced,which transplant the Corperation Idengtity methodes and theories onto the urban planning and design,total named,CIS(City Identity System).By the CI design,We can made different images between the cities to gain a recogizable image.Through review and analysis of the contermperary theories of the protect of historical culture, the City Image and the City Identity, an organic City Identity Strategy research methodes can be creat which is based on the protect of historical culture,combined with the City Image theory.Look back into the development of the historical culture ,analyse the context of geography and culture and evaluate the city image,we can gain the position of the city identity,then the Mind Identity.In the Vision Identity strategy,the graphic expression of the Mind Identiry is the core element ,as can be carried on sorts of commom facilities to consistitude the Application System.Both of the core element and application system must be base on the analysis of sub-culture of historical culture. ,which is also the base of the recognition of city image. Survey the city image to make curtain the spatial structure system and divide different culture factor in the same element,and then introduce the application system,the decipline of city Vision Identity can be achieved.A case of Jingdezhen City, the capital of porcelain, as a Middle-small city, is applied to show how to use City Identity System to solve the physical problems in case study area, and what is the results. At the same time, considering the city identity is not only relevant to design and planning factor, the administration, practice in case study area are shortly analyzed, which can be helpful to understand the CI strategy more thoroughly.At the end of this study, conclusions about findings, methodology and data collection are described, and recommendations about the future research are given.