Study On The Industrial Design Process And Evaluation System Of New Product Development

With the development of design theory and design management, the connotation of Industrial Design (ID) has been extended constantly. During the New Product Development Process (NPDP), companies must try to find a more scientific and efficient Industrial Design Process (IDP). At present, many large companies both inland and overseas already have paid more attention to the development and improvement of IDP and Evaluation System, and some have established their own effective process. However, for most of domestic companies, ID is just a temporary phase which is separated from the whole NPDP. Because these companies are short of the knowledge in Product Innovation and Evaluation System, and haven't correctly realized the important role of ID in the NPDP, they undertake the new product program blindly, then the product which was developed is far from the needs of consumers, sometimes the final products even have departed from the original purpose. Then the success of NPD cannot be assured, and the company has to suffer a big loss. Evaluation plays a significant role in IDP. With the development of the diversification of engineering techniques and the complication of design objects, the requirements to ID is more and more. The results of evaluation cannot tally with the requirements if the objects are evaluated just by experiments and intuition. So we have to apply the advanced theory and methods to make the evaluation more scientific and objective.