Research On Product Form Design Process Based On The Construction And Evaluation Of Miryoku Factors

In the current era,people's aesthetic concepts,consumption behaviors and lifestyles have undergone tremendous changes.The Miryoku engineering created by Japanese scholars provides an analysis with theoretical basis for the product's Miryoku factors,and can also help designers better explore the Miryoku factors of the product.Therefore,on the basis of relevant theories and methods of traditional Miryoku engineering,it is of great theoretical value and practical value to continue to explore the construction method of enhancing the product form Miryoku.The relevant theories and methods of traditional Miryoku engineering provide a new idea and direction for the study of enhancing the attractiveness of products.However,through the study of relevant literature at home and abroad,there are some shortcomings in the construction and evaluation of form Miryoku factors.It includes the following four points:(1)In the traditional Miryoku engineering,the construction of product Miryoku factors is only based on the qualitative analysis method.Therefore,it is necessary to further develop and explore the construction method of the Miryoku factors in the traditional Miryoku engineering.(2)The attractive quality theory model has been widely used in the research of product development according to the literature.However,in dealing with the inaccuracy and inexactness of user requirements,the traditional Kano model cannot effectively reflect the complex and changeable psychological state of users.(3)The framework of traditional Miryoku engineering does not evaluate the importance and satisfaction of Miryoku factors through quantitative analysis,so it is impossible to determine the priority of Miryoku factors in design transformation.(4)The research path of the product form design needs to be expanded.In response to the above questions,the content of the research is mainly focused on the following four points:(1)Further expansion and development of the research framework of traditional Miryoku engineering.In the second chapter,the thesis begins with the conception of product image semantics and product form Miryoku factors,explains the image semantics,Miryoku,Miryoku factors,Miryoku engineering theory and evaluation methods of Miryoku factors,and finally constructs methodological roadmap for the study of product form Miryoku factors.The task points of each stage are condensed in the roadmap which provides the overall system architecture basis and technical route for the next study.(2)Construct the Miryoku factors of product form based on user preferencesHow to quickly and efficiently respond to users' emotional needs in product design to enhance the attractiveness of product form has always been the key exploration field of product design research.In the third chapter,this thesis first explains the three-level structure of form Miryoku factors and interprets the Miryoku factors combined with semiotics related theories,and finally applies the evaluative construction method of Miryoku engineering to construct the Miryoku factors of user preferences.(3)Establish a priority evaluation model for the Miryoku factors of product form.In the first stage of the fourth chapter,the thesis combines the similarity integration method and fuzzy analytic hierarchy process to establish a fuzzy pairwise comparison matrix,and then calculates the fuzzy weight value to sort the evaluation criteria.In the second stage,the image semantics of the product form is introduced into a continuous fuzzy quality model to judge the quality attributes and satisfaction indicators of each image semantics.The study results can quantify the fuzzy and implicit user sentiment preferences and screen out key Miryoku factors.(4)Establish a multivariate regression model of the mapping relationship between the image semantic level and the specific features of the form Miryoku factor and provide a new path for the optimization of product form design.Through quantitative theory class I analysis to the image semantics and specific attracting features of the form Miryoku factors,it is possible to quickly obtain the specific form features with positive appeal of the specific product image semantics,thus guiding the product designers to make the shape creative design.The transformation method of morphological Miryoku factor is used to guide the fusion of morphological concepts,the conceptual design is created according to the summarized design strategy,finally,the evaluation methods and means such as virtual reality technology are used,thus Miryoku factors are verified the reliability of the design application.The thesis is mainly to study the method of enhancing the attractiveness of product form from the perspective of the construction of Miryoku factors and its priority evaluation.Increasing the attractiveness of product form by tapping the Miryoku factors of product form is of great significance for improving the market competitiveness of products.The application case study of the Miryoku factors of product form and the exploration of the transformation of Miryoku factors and the enhancing of product form attractiveness,new fields and research ideas have been expanded for the attractiveness of product form,provide a case demonstration for how to improve the attractiveness of product form.The research results are equally applicable to assessing consumers' preferences and perceptions of other products,thereby guiding product designers to carry out morphological creative design.