The Research On Emotional Design Of Electric Automobile

Electric automobiles are the focus of research and development all over the world. They are the main trend of automobile development. Electric automobiles have many advantages such as low energy consumption, nonpolluting movement and security. Our country attaches much importance to the research and development of electric automobiles, because it is the commanding height of automobile development. Meanwhile, as our country is switching to low energy consumption economy, it is significant to reinforce the research of electric automobiles.Emotional design is so far an important field of design art researches, and many achievements are gained both home and abroad, including many achievements that come from some other subjects such as psychology and aesthetics. Emotional design theory has not reached the filed of electric automobile design. In the past, automobile deign research mainly concentrates on the style design research and the style design history research, paying little attention to the emotional design of automobile. Utilizing the emotional design theory to do research on the style design of electric automobiles will help us to seize the trend and the force of electric automobile development.Generally, emotional design theory classifies emotional feelings as intuitive feelings, behavioral feelings and reflective feelings. This paper analyzes electric automobiles style design and interior design from the above three layers. Concretely, it researches from many perspectives such as size, lines, colors, texture, expression, driving feelings, virtual feelings, eyes expression, achievability and sense of honor, which makes the emotional layers of electric automobiles obvious. Electric automobiles are not only hi-tech product, but also exchange emotional feelings with the user and the public, conveying its quality and social value and enriching social morality and environmental protection consciousness.The paper's achievements are reflected in the follow three respects:1. From emotional design perspective, analyze many emotional factors of electric automobiles.2. In terms of the structure, function and advantages of electric automobiles, propose the trend and ways of emotional design of electric automobiles.3. From psychology and aesthetics perspective, do research on people's emotional state when using and seeing electric automobiles. Especially, propose expression theory of electric automobiles, giving design methods and design theory a new perspective.