Tactile Expression And Emotional Expression In Cosmetic Packaging Design

"Joseph Pine and James Gilmore's reflect the economy had the view that in the book to serve as the center,the commodity as fodder and for consumers to create a memorable experience is the connotation of experience economy.Pay attention to the traditional economy is the production of products whether has powerful function,beautiful appearance and price material benefit,but the essence of modern goods is whether the goods will be in people's life and their own needs as a starting point,so as to seize the consumer's attention,change in consumer behavior,can create new value and space for the products." based on this,commodity packaging should conform to the flow of experience economy,the emotional expression as the ultimate goal.In the sense of touch as a kind of expression way of emotional experience,meet the demand of consumer psychology of commodity packaging and spiritual enjoyment.Packaging design USES material,shape and so on the many kinds of tactile form,let consumer between goods and establish a more emotional connection.This thesis is based on "cosmetics packaging design","touch","emotion”as keywords as the research key,in combination with related literature materials,summary and induction,analysis,sums up the principles in the packaging design and the sense of touch in cosmetic packaging design in the form of a comb and analysis,summed up the tactile performance,cosmetics packaging bring consumers emotional because of experience,and the unique way of emotional expression way of packaging design for the future.