Research On Differentiation Of Product Form Design

The differences, which are small or big for the common product, always exist. They are natural differences of the product existence. The different design for product form pursues not merely this effect, it refers to the enterprise through method, technology, design, market and so on, to differentiate it's product with other enterprises'. What the differences pursue is the product "not completely substitute".The differences, lived in the modem trade and the people life, have already been more and more important. The economic and the management researchers have already conducted the research to it. But as the most direct-material context in modern trade and people life, the product form differences are often neglected. Actually, in the design study, regardless the foundation form research or the top design discussion, all relates the differences for the product form design question.This article attempts to analysis product as the certain function structure system, its internal cause, external factor, the aim influence, the leadership influence and the limit cause and so on, from the product external form differences. The article elaborates that we should redo modem design, to find the innovation in question solution and give attention to life quality, as well as construct the different product form from the overall angle. The article through the research on many factors which induce the different forms of product, discusses the origin and the method related to product differences, and the organic relations between product innovation and product form difference.The thesis's frame may mainly be divided into four parts:The first part is the first chapter, the exordium part and the background part, introducing the related knowledge and goal, significance and so on;The second part from the second chapter to the third chapter is the thesis's main body. It systematically analyzes the facts inside and outside, which influence the differences of product form, from product body to the product using background, from the consumer, the designer to the production enterprise. There has made the synthesis elaboration;The third part, the fourth chapter, is the thesis's very important part, elaborating the theory about different product form design;The last part is the paper's latter chapter, respectively be the design thoughts and the case analysis, further carries on the supplement and the explanation to the thesis.