Research On Product Modeling Design Based On Emotional Cognition Difference

With the continuous improvement of social living standards,people’s consumption concept is gradually upgraded,and the market environment has changed from growth type to innovation type.At the same time,users increasingly expect the emotional value that products provide psychologically.Social production activities closely revolve around the consumer demand of users,prompting designers to change their concept from focusing solely on product functionality to "market-oriented,user-centered".Therefore,product design can not only be completed by a single role of designers.It has gradually become an important topic for design researchers to embed the emotional perception of user roles into design decisions and transform the emotional experience expected by users into product elements.Product modeling design originates from the ideographic communication of designer cognition,that is,the subjective transfer of emotional images to users.Since designers can only communicate with users through the product itself,the emotional attributes of the product between designers and users are relatively independent.By applying the emotional design thinking mode of designers’ cognition to product design and coding,the emotional expectation of users’ psychology is often vague,which requires emotional decoding with the help of existing cognition.There is discontinuity in information transmission in this process.Therefore,it is urgent to start from the user’s mind,broaden the subject of emotion research,and integrate the design method of "user emotion cognition" into the process of product conception.Through the analysis of the difference of emotional cognition between designer and user roles,the invisible emotion is made explicit,and the correlation between product modeling design elements and emotion measurement is integrated and discussed,so as to realize the two-way translation between emotional image and design elements,and provide certain reference value for the development of product emotional design.At the level of theoretical research: through combing related concepts and theoretical research methods of product modeling,emotional design and emotional evaluation,emotional design elements involved in product modeling feature level are analyzed,focusing on the acquisition of emotional information and transformation methods of emotional perception.Based on the perceptual design model of "attention-product model-emotion",a theoretical model of "designer-user" multi-level derivation of emotional cognitive differences for product modeling was constructed,which enriched the theoretical research content and provided new ideas and methods for emotional design.From the perspective of research: Based on the relationship between designers,users and products,guided by the emotional cognitive differences among subjects and taking product modeling design as the research carrier,this paper explores the mapping relationship between modeling design elements and emotions at different levels.Emphasize the importance of user’s subjective emotional experience in the design process.In addition,users’ emotional perception is integrated into the research process to form a comparative analysis with designers’ emotional perception,so as to grasp the design direction of product modeling characteristics and carry out design practice.At the level of experimental discussion: the designer and user roles are integrated to explore,and the subjective psychological and objective physiological experimental data are combined.Among them,the optimized affective semantic scale is used to obtain subjective perception data,and the objective physiological data is captured with the help of eye movement tracking technology to quantify the hidden attribute of emotion that is difficult to describe.The two sets of data are compared in practice to find out the reasons for the differences between designers and users at different levels of product modeling,so as to assist the subsequent design to achieve "emotional resonance".At the level of design strategy: Based on the above research basis of emotional cognition differences between different levels of product modeling,the conclusions drawn from the experiment are used to guide the subsequent in-depth design practice.Through the design deduction of the designer and the presentation of the final scheme,the affective semantic evaluation of the target user is carried out,so as to verify the validity and feasibility of the affective design research in this paper.