Energy Conservative Automobile Body Design Research

The Chinese native culture is broad and profound, and makes the Chinesecharacteristic design is have already got some achievements in the graphic design,But we have not found effective ways to make this in our country native placeproduct design and even the automobile design. The appearance of this article is forthe purpose of conclusion, and make deeply studies on the road of Chinese localproduct design; take the automobile design as the foundation, for the contribution toChinese design as well as makes the Chinese native brand.Several years ago, there are all the overseas vehicle type on our road, after jointhe WTO, the Chinese automobile industry have the great development, and havealready went out the overseas elimination vehicle type aspect, but the modelling andthe performance still rely on the dependence that overseas company make there ownunderstanding on the Chinese market. Why can't Chinaese native designer make ourown automobile research and development? If our country wants to surpass theoverseas design as soon as possible, we must have to innovate independently, to setup own brand.This article research the influence of Chinese native culture to the automobiledesign, As well as Chinese automobile profession brand development. The designeron the predecessor's substantial achievement foundation, To summary experience,carries forward the China outstanding traditional culture. In the automobile area, fromthe cultural angle, The automobile culture just held the small space in the Chineseculture, And Is to the extension of western automobile culture. And certainly it is notthe completely independent automobile design including the first generation of RedFlag, These all are normal. The Chinese designers must study the Chinese cultureprofoundly first, And to hold the Chinese culture essence. It is important topic thathow to profits the development localization, the national characteristic culturaltradition and build the native brand.On the other hand, the energy conservation automobile development is animportant trend which the present world automobile enterprise develops. In our country, how to union the native culture and the automobile design is an importanttopic. The product design must serve for the realistic demand, The auto marketmacroenvironment needs the appearance that conserve energy and the environmentalprotection automobile. And the Chinese auto market also must make there own brandto adapt the development, The author will analysis the native element characteristic ofthe automobile design, And under the native culture essence guiding ideology, makethe modelling element characteristic into the independent brand of automobile design.The Chinese culture should not display merely in the product seemingly, And Shouldbe feel the Chinese style in the product entire production, the manufacture, thepurchase as well as the consumer experiences.