The Research Of Productd Design Theory Based On The Customerdelivered Value Theory

Along with the science and technology progress, the global economy integration, the world different enterprise's similar product technology content, the knowledge content gradually tend to the homogeneity, the product function value already no longer became the core competitive ability in the competition of product market. As early as in 1954, famous management master Drucker pointed out that, the customer purchases is the value but is not the product, enterprise's responsibility is provides more values for the customer. Therefore improves the product to the value significance widespread understanding and the thorough research to the enterprise to have the very vital role and the very big effect.The customer delivered value theory is obtains after the research thorough customer value by renowned marketing master Philip Kotler. It looks macroscopically, the customer total value and the customer total cost concept formulated the product strategy for the enterprise to provide the theory method, this is the popular enterprise develops pattern take the customer as the guidance; Microscopically,the product design realizes the enterprise product strategy main way, customer delivered value theory supervises product design practice is one kind of brand-new attempt. Transfers the mathematical relation type of customer delivered value to be allowed to obtain the theory way to enhances the customer value; according to the customer delivered value,s subjectivity, dynamic, level, Developmental determination some concrete product principles of design: The maximum satisfied customer satisfies, the product value easy feeling, not the anticipated value design and so on all is transfers the product principle of design by the customer value.