Based On The Customer Delivered Value Theory Of The Tour Souvenir Design Research

Tourism is one of the pillar industries of and the contemporary economic development,belongs to the sunrise industry and tourism souvenir market in the tourism industry occupiesan important position, The developed countries through the perfect tourism souvenir marketrealizes the maximization of interests, and China’s tourism souvenir market development isslow, product quality is uneven, and has wide market and development potential, themarketing concept is introduced in the design of products, What buy more is a value ratherthan a single product, Enterprise’s obligation is to provide customers with value. To valuesignificance widely understand and study deeply to the enterprise to improve product from themacro point of view customer value and total customer cost for enterprises to develop theconcept of product strategy provides the theoretical method, this is today’s popularing withcustomer oriented enterprise development mode; On the microscopic product design is torealize enterprise product strategy of the main way, with the customer delivered value theoryguide product design practice is a new attempt. With very important function and lots ofefficacy. By using economics customer delivered value theory as the guide, find out a suitablearea tourism souvenir market strategy, product added value and potential target customer baseis the customer delivered value theory guiding practice are the focus of attention.Zhang shi Shuai Fu is one of the important buildings in Shen Yang, a record of theconcealed war to zhang shi Shuai Fu scenic area as an example, research the market,understands the history, using the theory knowledge framework analysis, work out therefining cultural symbol of element, the products system design, the product added value,service, brand strategy, to carry on the practice exploration...