Lingering On Spring City ——Research On The Design Of Jinan City Brand Cultural And Creative Products

City brand is the image cognition and emotional identity of a city in the public mind,and it is one of the most important intangible assets of a city.The development of high-quality city brand cultural and creative products is not only a concise and artistic expression of the local culture,but also plays an important role in the city image communication and the inheritance of local culture.At the same time,it is also conducive to promoting the development of local cultural and creative industries and stimulating cultural consumption.This paper takes Jinan city brand cultural and creative products as the research object,through the design and development of related products,explores the design rules and characteristics of city brand cultural and creative products.The introduction part of this paper focuses on the research background,purpose and practical significance of this topic,and combs the key points and difficulties of the topic.The first chapter summarizes the current situation of urban cultural and creative product design at home and abroad.The second chapter expounds the design orientation and design conception of the city brand cultural and creative products.The third chapter introduces the design process,design works and application details of "nostalgia spring city" cultural and creative products in detail.The fourth chapter summarizes the practical design and prospects the future of this topic.Finally,this topic will further promote and publicize Jinan’s urban culture through the combination of illustration and cultural and creative product design.At the same time,it can provide design reference for more cities.