The Application Of "Multi-sensory" Concept In Packaging Design Research

In this study, the main line of point to multi-sensory design and packaging design is consumers feel,perceived psychological processes, packaging design and"multi-sensory"design.the"multi-sensory"how to better design for packaging design services for the Cut,To start with the problems in packaging design,"multi-sensory"packaging design proposed the idea of applying"multi-sensory"design philosophy guiding shape and structure of packaging design,packaging,color design,packaging materials of choice through the process of packaging design Research,and establish a human sensory science-based multi-sensory packaging design,packaging design guidance more scientific and rational development. Multi-sensory design of the packaging brands in the path of the feasibility analysis,so as to the packaging design innovative design put forward constructive views.It use the theory of sensory analysis of the pattern of cognitive and perceptual measure,and recognition of the strategy and practice of "multi-sensory" integration as packaging,listening,Touch, sniff, taste and other sensory,through sub-references to the "multi-sensory" concept used in packaging sales functions.Seize the product packaging the most part easily be perceived - color,shape,graphics,text,sounds,smells,textures and other elements inspire and encourage and attract the attention of consumers,and deepen the consumer The products and their brand of memory to achieve the objective of improving market share."Multi-sensory" packaging brand spread with many kinds of symbols, the spread of all brands must be the ultimate "source of concept" into a brand message to express them. No sign of brand communication is the lack of efficiency,that is,in order to achieve the efficient dissemination of brands,first of all must be clearly defined brand symbols,symbols of the brand break through the bottleneck of resources.Through the study,It enriching the the packaging material and methods of modern design and support theoretical basis for its development.