The Research On Housing Design Based On Intergration Of Kano's Model Into QFD

Since the mid of 1980s, the demand of housing product market has sharply expanded in our country, and the housing product enterprises also develop unceasingly at the same time.With the market-oriented economy developing dramatically, the housing product market has transformed completely from the seller's market to the buyers'market.The competition of the housing product development enterprises are facing more brutal competition, while the appraisal of the product by the customer has become the vital factor that decides the success of the housing product development enterprises.With the view to enable the enterprises to survive and develop in the intense market competition,enterprises should consider the demands of customer at first when they start to design new product. Quality function deployment (QFD) can help gather customer demands and link them to product design. However, understanding customer demands accurately is a challenge for traditional QFD analysis,and for this reason, Kano's model of customer satisfaction is associated with QFD in the paper.The theories of customer demands,customer satisfaction and QFD are introduced. Based on these research, the thesis introduces a new method to solve the difficulties in the housing design.The method is intergration of Kano's model into QFD.The paper analyses the customer demands and their satisfaction. It applies Kano's questionnaire to get the customer satisfaction of the housing product, and classifies it to three kinds which is basic demand, anticipant demand and excited demand. Then imports this these information into the QFD matrix and founds the relationship with the product quality,in order to change the importance of customer demands.Taking××housing project as an example, the paper researches the project's primary customers and the method to get their demands. It validates the analytic result of customer satisfaction by Kano questionnaire.Then intergrate Kano's model into QFD in the process of housing design to change the importance of customer demand.