Study On Agricultural Vehicle Design Based On Kansei Engineering

British designer John Chris Jones believes that it is necessary for design to combine art, science and math properly and successful design won't be achieved if only one of them is taken into consideration. As above, Kansei Engineering is a multi-disciplinary, involving a wide range of areas.With the development of Kansei engineering in recent years,, Kansei engineering and other subjects are more and more closely.This article Based on this close relation we seek method from cognition and semantics to locate the Kansei factor. Then translate perception to design factor with "Kansei Engineering". At last we propose a feasible and integrity design Procedures.Kansei Engineering ultimate goal is translate human emotion into design factors,and applied into product design. The most difficult is hoe to quantify people's physical and emotional, which is difficult to grasp. The "Kansei Engineering" is a good method that can translate perception to design factor. How to locate Kansei factor, How to transform this factor into design factor of product, this is the most important parts of the Kansei Engineering.Physical measurements of people's sensibility can be divided into physiological and psychological measuring, physiological measuring is more objective, but the autonomic nervous reflex and the brain waves are not emotional. This measuring is an indirect result. It is only reflect the emotional intensity, not the sensibility of the type and content. Psychological measuring is not so objective, because the object of psychological response is uncertain. However, if you use a reasonable method to design the questionnaire and the survey, the corresponding uncertainty resistance would be greatly reduced.This article from the physical ("Eye's Movements ") and psychological ("SD") to seek Kansei Engineering method, combined with Eye's Movements experiment and SD, summarized a new method model of Kansei engineering. It includes four aspect contents mainly:why advance a new method; How to advance the new method model; How to use it and using it into product design.