The Form And Shape Of The Advantageous Products

On the 21st century, the new economic environment has forced the market of traditional "relatively stable" into "dynamic changed" pattern [1] gradually, and also forced enterprises enter the era of "mass customization". Corresponding to this, demand is divided into small detail plates called "Niche market". What consumers are looking for is a kind of product which can reflect their own values and enrich their lives. This means the enterprises will face a more competitive market which becomes more globalized. To improve the survivability and competitiveness in the new environment, enterprises must make a fast and flexible response for the rapid changing market environment and the diversified demands of customers. At the same time, enterprises also must design and manufacture effectively useful products and services [2] which are easy to use and users want to have, enabling users to have a new experience. In the last nineties, for intense competition the United States puts forward an idea named "advantage design" whose intention is to "create a competitive advantage for product design, theory and technology". This idea later evolved into "advantage design". This is a market-oriented design technique which not only has prospective, but also to meet people's demands and aspirations.Based on studying advantage design and being integrated Science Morphology views, this article tries to combine with Demand Theory of product design and the idea of advantage design, analyzing the form of industrial product modeling elements and their relationship with superior products and further propose a modeling method for advantaged products'form. In the first part of this paper,"advantage design"ideas are presented. Then it summarizes the common ground between advantage design and industrial design, the common points are concerned about the design of consumer demand. In order to create a new competitive advantage product, therefore, companies must first know who are the users, and know how to acquire user information from a specific market in which the product get involved. This paper argues that users'needs information would be obtained by combining qualitative and quantitative methods, and it also suggest that product technology and market demand should be forecasted by Product Technology Maturity prediction of TRIZ to find product opportunity and new design ideas. Once a product opportunity gap is found, it will inevitably involve issues related to modeling, because the final product must be a kind of form and style to show the customer. In addition, when technical levels of each company's products have little difference, the market image of products in the competition may play a decisive role.Therefore, after studying and analyzing elements of product form modeling, this paper insists that product modeling, as a concrete technology which not exists in isolation, should be based on ergonomics and customer demand. By giving many examples of contemporary examples of good design, this paper generalizes the mode of morphological composition and approach of shaping product modeling: to add vitality and to stress rationality. This provides a new way to shape the form of a product. Finally, based on the design object to washing machines the article demonstrates the feasibility of these theories.Under the era of mass customization context, edge design, existing as an idea that it will lead the trend, must provide the necessary nutrients for industrial product design. In the new circumstances, this article makes the necessary complement for the theory of product modeling and shape design.