Study On The International Competitiveness Of Litchi In China

As for the planting areas, litchi has been the fourth fruit tree in China. It iswidely cultivated in the southern areas of China, and it is a very important income ofthe local people . In recent years, intensifying of economic globalization andagricultural internationalization, the competition of China's litchi will become keen.This kind of competition, at the bottom, is based on international competitiveness. Atpresent, thoroughly research to the international competitiveness of litchi to be less.Therefore it is of much significance in both theory and practice to study the issue. Theresearch involves fully analyzing litchi industry, building a frame for research ofcompetitiveness of Litchi, studying the influence factors, evaluates the internationalcompetitiveness, and posing practical policies and suggestions in accordance with theindustry's own characteristics.This thesis applies Economics, Agricultural Economics, International Trade andPomology (Litchi) comprehensively to study the international competitiveness ofChina's litchi industry in integration Comparison analysis method and Trade resultevaluation method and Influence factors analysis method. This research started fromJuly, 2005 to collected and inquired about the correlative data of litchi industry.Investigated the present situation of litchi industry in the main planting areas(Hainan, Guangdong, Guangxi, Fujian) from March, 2006 to September, 2006, andanalysis the fruit quality of main litchis.The study deem that China's litchi industry had powerful internationalcompetitiveness in general. It can be seen from the high market share, but thedifferent production has different competitiveness. The world 70% litchi is consumedin our country, the domestic market share of China's litchi production is mostly100%,and the international market share(MS) of China's litchi production is high too,MS of fresh litchi is 12.5%,MS of tinned litchi is 38%,but the MS of dry litchi is low,only 1%. In addition, from viewpoint of NTB, China's tinned litchi has very stronginternational competitive ability, it's NTB is 1, fresh litchi has internationalcompetitive ability to a certain degree, it's NTB is 0.1, dry litchi has none, it's NTB is-0.9. Through analysis, China's litchi industry has the follow mainly superiority:1.The superiority of superior ecological environment, abundant variety resources andlower labor cost, and this superiority is difficult to transfer, so it is the absolutesuperiority for developing of China's litchi industry.2.The capacity of litchi'sdomestic market is big, and it still has capacious develop space, it is the safeguardof China's litchi to keep the large-scale. 3,The technical level is high, it is thesafeguard to obtaining the relative high yield ,high quality and low cost production.But there are some inferiority to restrict China's litchi industry to develop, such asextensive cultivation and management, improper variety structure, lower organizationdegree, underdeveloped relative industries and so on.At the end of the thesis, suggestions to enhance China's litchi industryinternational competitive ability are as bellow: (1) to carry out the regional layoutvigorously and adjust the variety construction. (2) to implement standardizeproduction managements and technology. (3)to control the quality. (4) to enhance theorganization of the peasant. (5) to built the market information service system. (6) tolengthen the industrial chain and develop litchi processing. (7) to develop theinternational market.