The Present Development Situation & Strategy's Study Of Civilian-run Hospital In Zhejiang

Regardless of the success or failure of the reform of healthcare and medical system in the socialist market economy development process, a large number of civilian-run hospitals came into existence, especially in Zhejiang province which economy is in the fast development. A lot of private capital flows into the medical industry and non-state-owned investments in opening hospitals has become a hot topic. The large number of civilian-run hospital in Zhejiang province promotes the formation of healthcare and medical system. Now there are a number of civilian-run hospitals, but civilian-run hospital has not gained market competitive advantage. In a few years'practice, the civilian-run hospitals in Zhejiang province have experienced the happiness of the opening policy, and also undergone severe tests of medical market. Now only a few maintain normal operation and fewer reach the expected revenue level, due to specific social economic and historical cause, and also civilian-run hospital's own cause.Through elaborating the development course and present situation of the civilian-run hospitals in Zhejiang province, the paper has analyzed its living and development environment. The author confirms that the birth of civilian-run hospitals promotes the formation of medical market and the development of healthcare and medial causes, and also points out the competition disadvantages of it. Seen from the whole healthcare and medical market, the civilian-run hospitals in Zhejiang province are still in its development stage, and in spite of the quantity, they have no corresponding market share. The study also analyzes the unfair external circumstances and internal factors that restrain the development of civilian-run hospitals. From these facts, according to modern hospital management theory, and associating the healthcare and medical policy, the author proposes the sustainable development countermeasure of civilian-run hospitals.This paper is divided into six parts. Part one is the introduction that illustrated the research background, approach and basic frame, and the models of healthcare and medical systems in China and the United States are reviewed. Part two discusses the development course of the civilian-run hospitals in Zhejiang province. A series of policies of healthcare and medical reformation promote the fast development of the civilian-run hospitals in Zhejiang province. The reasons that many private entrepreneurs are very optimistic about the development potential of the healthcare and medical market are analyzed. And the conditions of investors are analyzed and classified. The development situation of civilian-run hospitals is analyzed in the third part. The author formulates competitive advantages and disadvantages, external and internal circumstances of civilian-run hospitals. At the same time, the author also reveals the influence of new advertisement management regulation on civilian-run hospital. The fourth part analyses the difference of the US and China. In the fifth part, the author presents the development countermeasures of the civilian-run hospitals in Zhejiang province. First, we should create good environments, and then we should take advantages of its strength. The self-construction problems are demonstrated in the fifth part. Finally, from the view of management, the author offers some proposal that applying and innovating modern hospital management theory, strengthening cost accounting, increasing profit, enhancing the operating management ability to promote the development of civilian-run hospitals.