After The Cold War China's EU Cultural Diplomacy Facing Opportunities And Challenges

After the Cold War, cultural factors impact on international relations is more important in cultural diplomacy as an important component of overall diplomacy, in international politics is playing an increasingly important role. The EU is the world's most developed regional organization, is also an important force in the international arena today. China has always put the development of relations with Europe on an important position in China's diplomatic work, as China and the EU political and economic relations between the smooth development of the EU to carry out our cultural diplomacy is also in full swing, the two sides in various fields of culture launched extensive and deep cooperation. Focus of this paper is that after the Cold War cultural diplomacy both opportunities and challenges facing the analysis. Paper is divided into four parts, the main contents are as follows:Part I: The part on China after the founding of the various countries of the European cultural diplomacy to summarize the situation of sub-period analysis. The early days of New China, China's cultural diplomacy to the EU carry out the major capitalist countries of Western Europe is carried out in cultural diplomacy. The section includes three aspects, first of all is the Western European countries to create and explore the cultural diplomacy of the period (1949-1966); followed by the serious damage suffered during the (1966-1976); Finally, the gradual recovery period (1976 - 1990). It can be seen early in the new China to reform and opening up, China's cultural diplomacy of European countries working in the rapidly growing but also experienced a tortuous development process.Part II: After the Cold War, China's cultural diplomacy carried out by the EU into a more prosperous new stage, facing a lot of opportunities, this is the role of various domestic and international factors results. This phase of this part of China from the international environment and domestic environment favorable conditions for both the EU carried out to analyze China's cultural diplomacy is facing opportunities. Such as the international situation of relative peace, the world development trend of political multi-polarization, China and the smooth development of relations between the European Union, China's political situation is relatively stable, rapid economic development, comprehensive national strength continued to improve, enhance international influence, and so on, which are Cultural Diplomacy for China and the European Union paved the way for the smooth development.Part III: In this part of China's EU cultural diplomacy challenges and problems. China's development of the EU's cultural diplomacy is not smooth, it also faces some obstacles and challenges, such as China threat theory, cultural hegemony, both trade and military conflicts, both sides there is asymmetry in many ways, the U.S. factors, all affect the sound development of bilateral cultural diplomacy. However, even in the face of these obstacles and challenges, the domestic and international environment is good overall, China's cultural diplomacy in the development of the EU will be to overcome these difficulties obstacles towards a common goal of continuous development.Part IV: This part focuses on China after the Cold War cultural diplomacy to the EU carry out practical exploration. After the Cold War, China and the EU member states continued to in-depth development of cultural diplomacy, the practice of innovation, showing a series of characteristics: First, the scale and scope of cultural diplomacy unprecedented expansion; Second, more diverse forms of cultural diplomacy wider channels; Third, the Confucius Institute to become the European Union have settled in the new carrier of cultural diplomacy; Fourth, a series of activities carried out by the new cultural diplomacy achieved remarkable results; 5 is the new theme of cultural diplomacy increasingly become clear.