Study On The Emergence Of Digital Media Art

"Digital Media Art", as a new art form, even though there are many controversies for its connotations and the scope of its outreach is also rather vague, the most representative form of art is increasingly tended to be "digital media art" as mankind gradually enter "Being Digital" era. Based on this situation, this paper aims to analyze the reason of the development of digital media art and explore the influence on the development of digital media art from the seeping of era productivity, digital information technology and new media. By studying and neatening the concept, composition, classification, characteristics, and specific emerging form of digital media art, this paper explores the relationship between digital media art and traditional art, as well as traditional aesthetics.Digital media art is like a triangular prism. When the viewer observes in different point of views, its reflecting lights are also very different. To study the digital media art, we must place it in the specific social environment, science and technology development level, as well as professional point of view, to conduct an exploratory longitudinal study. Aiming at the similarities and differences between digital media art and other art forms, this paper makes a cross-horizontal integration. By using methods of marketing and social practice and survey, we analyze some typical cases and make comprehensive studies, integrating common pattern of art design. So as to we could effectively and efficiently make systematically and rigorous collation and induction on this new form of art design as well as reveal its artistic features and the law of development.Digital Media Art is a kind of new art form that based on digital technology and modern media technology, meanwhile combining human's rational and artistic perceptual thoughts together. It is crosswise consists of art layer, science and technology layer, media layer, and application layer, including a wide range of commercial design and public art. Digital Media Art has following characters:digitalization of creating tools, interactivity of the exhibition of productions, emerged polymorphism of productions, and universality of represented subject matters. The specific emergences of digital media art are as follows:the video art, synthetic art, and web art, combined with computer technologies, are rapidly and widely spread by combining with web media, and finally with a combination of intelligent software, the digital media art creates artistic works. The advancement of technology and innovation of ideas will be the power to drive digital media art developing, while the creative industries and information design will be the mainstream of the development of digital media art. Digital media art will bring new thoughts and new vision on art innovation.