Under The Digital Media Technology Of Dynamic Sign Research

"The logo is a narrow visual symbol,sometimes called the mark,mark,mark,etc.It represents or refers to a thing in a refined image,expresses certain meaning,conveys the particular information." As the basis and core part of the corporate brand image design As well as an important way to convey visual information,a good corporate logo not only need to convey the default information to the audience,but also should let it enjoy the beauty of the enjoyment and artistic influence.But with the advent of the digital media era since the1980 s,the multimedia art,guided by science and technology,was born and made people's daily life changed dramatically.The progress of science and technology to promote the media to receive information has undergone great changes,changing the way people communicate,enrich the content of graphic design media,from a global perspective,turned out of multimedia technology to our cultural and creative industries and The market has become more vigorous and prosperous,but also to promote people's demands on the screen information continue to improve.Dynamic signs as a new multi-sensory combination of a new form of logo design,showing a wealth of potential,flexible changes in the form of movement to produce a good sense of space experience,in a short period of time to quickly attract the attention of the audience and To the audience left a deep impression,greatly enhance the functionality of the work,which contains the information is far more than its static form,in this environment,static sign design is facing a great dilemma,design practices and The form of the breakthrough is imperative.Therefore,it is necessary to study the dynamic signs in the contemporary background,and the research can deepen the audience's understanding of the dynamic signs and enhance the acceptance of the dynamic signs so that the designers can seek the design More breakthroughs.Digital media technology has broken through the traditional visual creation methods of human beings,and has given more artistic and functional works of dynamic signs.This research topic intends to compare the traditional signs with dynamic signs from the concept of digital media technology and dynamic signs.This paper analyzes the dynamic performance of dynamic signs,studies the diversification of dynamic signs in visual representation and the performance of formal beauty,and then explores the value ofdynamic logo design in the background of digital media era,and then analyzes the dynamic characteristics of dynamic signs in three aspects of influencing factors,constituent elements and design thinking elements.And creative strategies.