Middle-Class Influence On Clothing

The research of chinese middle class , it follows on Max Weber's wealth, status and prestige of the stratification theory. It is based on daily life through the subtle aspects of a specific study to this particular class of the middle class lifestyle and consumption patterns. Because the Chinese middle class has its unique lifestyle and value of consumption around the world, they buy clothes in order to maintain and upgrade their social status and relationships and built their tastes , hobbies and values. to love some LOGOs and study named brand represents the middle class' lifestyle. How lifestyle affects the clothing, I give you an answer about it. the clothing image and clothing style are a sort of the style of art. The 'white collar', for example , the middle class requires the quality of clothing , and its attitude delivered as well. That shows the idea of the middle class. To build China's middle class lifestyle is an important marketing strategy for the success of the Chinese fashion enterprise.