On Tourism Songs

Tourism songs are one of the common methods of modern tourism propagada.With the rapid development of tourism, tourism business becomes the effective way of improving the enterprises'products images, sharpening the competitive edges of products. Tourism songs, as a special transfering media have achieved broad space, they promote the development by the perfect intergration of music art and business advertisement, and make the music transmitting function get new significance in the modern times.Tourism songs which are a new type of song, have achieved rapid development and there is no certain that they have a bright future, but at the same time, they lacks effective management, the quality of them appears unequal. After some development, they have formed some scale, have some social effects, accumulating some successful experience. But we still should analyze them from the theoretical aspect, then conclude some constructive theoretical guidelines .The research of tourism songs concerns many other subjects such as music, literature, tourism business and so on. Tourism songs have some same traits with these subjects, but as a cross-displine complex, they still have their own characteristices.This thesis is trying to analyzes some tourism songs'words and music according to from the micro perspective,analyzing the status quo of tourism songs from both two sides. The article tries to draw some theories from some cases, then hope to put them into practice, so that these theories could promote the development of tourism songs.