The Comparative Study Of Frankfurt School And John Fiske's Popular Culture Theory

This paper is based on the perspective of culture comparative study, compared and analyzed the main contents of Frankfurt School and Fiske's popular culture theory. Popular culture theory of Frankfurt School is the model of popular culture criticism. They believe that the popular culture is an ideology in advanced industrial society, And it possess fraudulence falsity content and maneuverability. However, popular culture theory of Fiske, He emphasized the production of popular culture and the productivity and creativity of public, recognizing the dominant position of public. Through comparative studies of Frankfurt School and Fiske's popular culture theory, look forward to, has some enlightening for research and development of mass culture, and culture Contribution in our country.First, List the literature review of the popular culture study and summarized the theoretical and practical significance of this article.Second, this paper overviewed, analyzed and interpreted the basic content, the main content and the positive and negative effects both of the popular culture theory. By comparing, in addition to the differences between the two theories, found common ground between the both, that is, recognition of the commercialization of popular culture.Third,this paper compared with the nature of the public view. Frankfurt School believe that the public is being deceived and manipulated, they passive to meet all kinds of false consciousness. At the same time, Fiske believes that the public is positive and creative, they good at using the resistance symbol in their living space.Last, this paper compared the functions of the both popular culture. Frankfurt School thinks of popular culture as an ideology tool, so it has the ideological function. In Fiske's rendering, popular culture nether an ideological tool, nor is the ruling class to impose. Popular culture is Top-down created by the popular itself. Therefore, popular culture is a symbol battlefield between the powerful class and no powerful class.