| John ? Fiske ,as the representative figure in contemporary Western popular culture ,especially the dynamic model in the theory of popular culture ,is the most influential theorist for his outstanding theoretical achievements and rich and creative practice. His academic thoughts have covered numerous territories. His concerns of popular culture and the dynamic popular-culture theory constitutes a core part of their academic thinking ,which is divided into two stages——structuralism and post-structuralism. His dynamic type of popular culture not only demonstrated his theory of popular culture studies on the principles of financial and economic and cultural as economic focus, and also took on the pattern displayed by the popular culture of elitism criticism of the original model, the structure later Marxism, semiotics research model, culturalism research model, cultural leadership models, to the dynamic model of the continuous process of development. Dynamic model of popular culture theory has significantly enriched the role of the rise and development of popular culture theory, but more importantly is its appearance for Women on the study of popular culture a more open, not as blindly immersing in the Frankfurt School held on the popular culture the idea of sharp criticism. However, the influence of Frankfurt School scholars "cultural industries" theory is too deep to Fiske represented by dynamic popular-culture theory in the current Chinese academic circles have not been given due attention. In view of this, the paper choose to Fiske's theory of dynamic model for the study of popular culture, on the one hand to make up before the theory of popular culture model systems are fragmented and lack a deep discussion of the defect, the other in order to enrich the discourse of contemporary popular culture theory, and for the study of contemporary popular culture learn.In the light of the above objectives, in this paper in the introduction to the Theory Study of Popular Culture first made a brief summary and comb, this highlights the Fiske Public Theory in the Study of Popular Culture in the importance of the writing It has become the significance of this one. In the first part of the next article, we will typically five existing paradigm of popular culture - culture paradigm, critical theory paradigm, cultural leadership theory paradigm, active audience theory paradigm, and Structural and symbols Paradigm analysis and elaboration on the one hand this allows us to study popular culture model and view a more comprehensive understanding on the other hand also Fiske's theory of popular culture of these traditional research methods and the vision beyond, paving the way to do .The second part attempts to Fiske's dynamic type to do a Source of Popular Culture Theory. Theories are about its origin and basic features. Fiske's theory of the dynamic type of popular culture mainly absorbed Bourdieu, Desai maps, bus maps, Hall, and the theory of Bakhtin and others, and its basic features include two aspects: (1) economic and financial point of view of popular culture; (2) Functionality of Media Culture - political function.In the third section will detail the dynamic type of popular culture theory of Fiske modes of main elements: dynamic type Text View - producers of type text, the audience view of the dynamic type - positive, the production of active audiences, media and cultural features View - political functions of the three areas for further elaboration,Fiske active in the popular culture theory-based content and features of discourse, the article, Part IV will attempt their theoretical model of value and limitations of their analysis. That is, with many of the popular culture in the research model highlights the dynamic type of popular culture of Fiske mode "dual focus" principles of research methods, and his public and popular culture texts certainly productive side; the same time, too much emphasis on his theory of resistance, populism, pushing people and the research methods have been criticized enough.
|
PDF Full Text Request