The National Characteristics Of Color From The Olympic Poster Design

Color is the most powerful expressive tool which can be used freely by artists. Because color is the most important visual communication element in design, it shows the impressive visual effect. If we want to inherit the traditional culture in our art design, color is one of the most important factors which can not be neglected. Not only does the color touch people's inner hearts, but also it expresses the emotion of human beings exactly. Color plays a decisive role in the world of art. People, whether they are artists or designers, try their best to display the unique charm in the color field. How to improve the expressive force of color in poster design is very important, which is also the discussion topic for designers. The paper will discuss the topic fully---how to inherit the traditional culture by means of the application of color and show the national characteristics of color. It puts the emphasis on the exposition of the national characteristics of color in the Olympic poster design. First discuss what is the ethnic characteristics, followed by the bill with the analysis and to demonstrate a national characteristic, especially in the Olympic games in the bill, and from two aspects, is the color of a national characteristic formed the second is the color of the bill, the final against their poster design elaborated a national characteristic.