Color Expression In Modern Poster Design

Poster design is the product of social and cultural development. The form and the technique of modern poster design changes with the progress of modern social ideologies and science technologies. This dissertation focuses on the observation and analysis of color expression in modern poster design in the modern time, namely to study the common problems faced in the same history context: the cognition and the comprehension on the color expression in the poster design practice, along with the fundamental principle in the study of color expression form in poster design which initiated by it. Moreover, this dissertation intends to discover the relationship between individual design experiences and the modern spiritual needs, as well as between art and technology, and to explore the confusion caused by the collision between design idealization and the social reality.Modern art developed rapidly in the 20th century. Various trends of though in art and expression styles came into being, such as German Expressionism, Russian Constructivism, Dutch De Stijl, Dadaism, Deconstruction, and Pop Art. All of these modern art trends had a profound influence on the performance of modern poster design. Either the poster composition and the color application, or the use of geometry layout is intensely reflected in modern poster artwork design.The "Graphic Modernism" movement has nurtured a large number of excellent design artworks with modern sense in the first half of the 20th century. German "poster style" represents its design style and the design language form among them. Concise and clear, objective focused, with a strong color contrast and the favorable visual communication function, become one of the most important design model of German poster design. Though full of commercial messages, it foresees the transformation of modern poster design, in regard to the graphic compose and color expression.By collecting a great number of poster works of both traditional and modern design, the author adopts a comparative study method to analyze the ways and means, as well as the effect of the color expression in poster design used the idea of "from concrete to abstract, and then from abstract to specific". By comparing the particular works from the traditional poster and modern poster, discover the specific features of reappearance and expression of "form and color" in those works, and accordingly, analyze the connotation of internal design thought corresponded to external form, refine the fundamental rules of principles, standards, systems, and methods of color expression in modern poster design.