Research On Theme And Carrier Design Of Hengdian World Studios

In the tide of the development of the culture industry, as a great cultural country, China should map her own cultural orientations to its internationalization. Therefore, film-induced tourism, as a featured tourism characterized with culture has a potential of great market. Film-induced theme parks well up as a carrier of film-induced tourism.Years past, some theme parks are in trouble while others still stand out at the top flagged by Hengdian World Studios, whose management model is worth studying. The paper presents the following aspects.Firstly, the paper summarizes the method of context reconstruction of Hengdian World Studios, aiming to discuss its theme design and deduction as well as the theme image and the successful experience of theme innovation.Secondly, the paper systematically combs out product support system of Hengdian world Studios theoretically. Based on that, the paper further analyzes the construction of the theme physical image and the access of innovation.Finally, the paper analyzes and discusses the theme and the transformation from the theme to real products through the aspects of the design of the theme parks and the tastes of tourists.The paper consists of four chapters. Chapterl is the introduction of relative theories. Chapter2 deals with the theme of Hengdian World Studios starting with the analysis of context and the conclusion of the way of context reconstruction. On the basis, the paper discusses its theme design and deduction as well as the theme image and the way of theme innovation. Chapter3 deals with the product support system of Hengdian World Studios. The paper constructs the product support system theoretically referring to the marketing theory. Taking the guide service for example, the paper analyzes tag products and the way of increasing the product quality followed by the analysis and discussion of theme image and the innovation of physical image. In the end, the paper illustrates the transformation from theme to real products practically. Chapter2 and Chapter3 are the core of the paper. Chapter4 is the further discussion, which displays the conclusion of the paper, the innovative views of the study,as well as the further expectations.