The Research On The Construction Of Cultural Industry’s Financial Support System

Currently, the cultural industries in the national economic system is in an increasinglylarge proportion. In2012, the Party "Eighteen Report clearly" put the cultural industrydeveloped into a pillar industry of the national economy, the culture industry has entered agolden period of development and an important opportunity."Twelfth Five-Year" period,Shandong Province, to further clarify the goal of the development of the cultural industries,that you want to the development of the cultural industry as a pillar industry of the nationaleconomy, and cultural development of key indicators to enter the national advanced level.Leapfrog development of the cultural industry can not do without the support of thefinancial industry. Shandong Province in terms of cultural industry output among thenation is the largest province of the cultural industry, but away from Beijing, Shanghai,Guangdong, these cultural provinces (city), where there is a certain distance. The degree ofintegration of the cultural industry and the financial sector is relatively low. As of the endof2012, the culture of the number of listed companies from Shandong Province in China’sA-share market is still zero, which is extremely incompatible with the status of economicand social development in Shandong Province. The Shandong provincial government isalso aware of the lag in the development of cultural industry financial support, and alsoactively introduced a number of supportive policies. In August2012, led by the FinancialAffairs Office of Shandong Province, Jinan Branch of the People’s Bank of China, theBanking Bureau of Shandong Province, Shandong Province Securities Regulatory Bureauand the Shandong Province Insurance Regulatory Commission jointly formulated andpromulgated the "financial support for the implementation of the program of developmentof cultural industries".It shows that the perfect the system of financial support of theprovince’s cultural industry is an urgent priority, in order to build in line with the situationin the province, scientific, efficient, and powerful system of financial support for culturalindustries.In this paper, the development of cultural industries need to get financial support.Thispoint of view began to start writing first two clues in accordance with the theoretical and empirical research on the theory and cultural industries, cultural and financial aspects ofthe system combing these concepts from different angles defined, has collected a lot ofempirical research, critically inherited the previous studies, and lay the foundation for theirown research. Then the use of empirical analysis, causal analysis method, on the one hand,financing efficiency analysis of the cultural industry in the CCR model using dataenvelopment analysis (DEA), come to the cultural industry is still in the stage of increasingreturns to scale in financing, improve its financial The support system is necessary. Foundafter combing summarize the other hand, the status quo in the system of financial supportthe development and construction of the cultural industry in Shandong Province, in thepractice of analysis and comparison of the three factors of the impact of cultural industriesand financial support system to build a sound, that the industry’s own factors, financialinstitutions factors and governmental factors. After targeted Shandong Province shouldfollow the principles of the process of the system of financial support for cultural industriesand should improve four segmentation system, the guidance system of the financialpolicies of the cultural industry, asset evaluation pricing system, property rights tradingintermediary system credit risk guarantee system.