The Investigation On The Oriental Corporation Ltd. Tientsin's Corporate Culture In Modern Time

The corporate culture of The Oriental Corporation Ltb.Tientsin was a kind of relative successful and very peculiar corporate culture in modern Chinese corporate culture history and matured during the corporation period. But now less research is focus on it. In this paper, the period within East Asia, Journal of the company's business, " Oriental Voice" (1947.6-1948.6)as the study center, combined with other relevant historical materials, mainly through corporate culture "five elements" theory, and related communication, management theory, through deduction and analysis, studies corporate culture of The Oriental Corporation Ltb.Tientsin on the main content and features, while that of private enterprise in modern China on the development of large enterprise culture background, the company's corporate culture and corporate culture of other enterprises compared the enterprises during the corporate culture and its first fifteen years of development for comparison, in a comprehensive system. We found that" Oriental voice" is not only the important corporate culture builder in The Oriental Corporation Ltb.Tientsin, but also an important recorder, which is rich in information on corporate culture. The Oriental Corporation Ltb.Tientsin's corporate culture not only for the enterprise environment, values, heroes, and cultural rituals such as core elements, but also the prosperity of the subculture, all under the command of some of the values are closely linked.The anther characteristics of The Oriental Corporation Ltb.Tientsin's corporate culture is that everything is under great influence of Christianity and showing strong religious overtones from the core elements to subculture. This unique culture of the contemporary corporate culture especially those closely associated with the religious culture reference for construction and it is valuable.