Chinese Contemporary Vogue Magazine Vocabulary Study

The vogue magazine landed Chinese mainland periodical market since the late of 1980s. It has experienced more than 20 years'rapid development. Now, the vogue magazine's scale expands day after day and it's quality promotes gradually. The vogue magazine had already become the important component of our country's periodical market. Each kind of the vogue magazine floods modern people's life. The article chooses the significant vogue magazine——《ELLE》as a sample, especially the clothing popular vocabulary and the mass culture popular vocabulary appeared on it from the year of 1998 to 2008, and carries on the detailed content analysis, thus studies《ELLE》vicissitude vocabulary which occurred in these ten years,especially prominently researchs typical clothing popular vocabulary and their changes, promulgated the clothing fashion and the mass culture vicissitude in China from the year of 1998 to 2008, as well as the mass culture's influence to the vogue magazine. This article divides into five chapters in all:The first chapter introduces this article the research present situation for the topic selection, and clears out the object of study,the research question and the research technique; The second chapter is the clothing popular vocabulary and the fashion style vocabulary appeared in《ELLE》from the year of 1998 to 2008, and carry on the statistical analysis, the explanation and the elaboration to the statistical result; The third chapter selects several typical clothing and the style vocabulary to make the single case analysis, and carries on the statistics on the descriptive vocabulary showing the changes from the year of 1998 to 2008, then draws on the summary and conclusion to its vicissitude's rule; The fourth chapter analyses the vocabulary's characteristics of《ELLE》, then further inquiries into the social reason of these characteristics; The fifth chapter is the final conclusion.