Study On Phenomena Brought Temple By Modern Chinese Buddhism After Implanting Brand-image Strategy

With the application of reform and opening up policy, China comes into vigor once again, the whole society maintains a harmonious and stable situation, and its economy flourishes. China has now edged into the socialist market economy, which is a rare but ideal phenomenon in China's long cultural history of thousands of years. Immersed in turbulent waves of socialist market economy, the development of Buddhism in China will be encountered with huge changes, as well as challenges and opportunities.Buddhism has experienced that much during its spreading throughout over 2000years after entering China from India; it has now become the indispensable and supreme part of Chinese traditional culture, and plays a unique role. However, Buddhism also advances following the step of society. Today, under the society's influence of market economization, Buddhism grows to face its own development with an optimistic attitude to participate in social activities, instead of isolating itself from society. As is known to all, traditional Buddhism leaves us an impression which specializes in asceticism among the grove, but the modern one has to adjust itself to today's social pattern of marketing economy. To achieve wider spread and to survive longer, Buddhism starts to look for an innovative developing pattern. As a result,"Brand pattern"from our market economy is implanted into it naturally, and helps it to reggae a new image in our heart.In this paper"brand theory"is applied together with"practical research", and abundant cases are analyzed in it to demonstrate the argument, expecting to provide some valuable reference for the modernization of Chinese Buddhism, and to make contributions to herring Chinese traditional culture.This paper is divided into five parts to discuss the strategic research on the brand image of modern Chinese Buddhism Temple:The first chapter aims at introducing separately the background, status quo, purpose, methods and innovative point of this study.The second chapter sketches the culture of"Chinese Buddhism, and its different phases of development as well.The third chapter mainly elaborates the brand strategy under the marketing economy, explaining the influence and benefits brought by brand-building for the corporation; meanwhile, it introduces how the corporation's development promotes brand's establishment, and combs the mutual co-existing and complementary relationship between brand and corporation.The fourth chapter introduces some social disputations caused by brand-inception in"Chinese Buddhism"with modern China as a background, of which on the basis, furthers to analyze reasons affecting brand-inception in"Chinese Buddhism"from aspects of politics, economy and culture respectively.The fifth chapter, typical of the"Chinese Buddhist"temples were drawn from the phenomenon of field visits,analyzes"Chinese Buddhism"temples different advancement, analyzes temples diverse patterns of development and operation after bringing in brands.