The Research Into The Application Of Cartoon Images In The Package Design Of Children's Products

This paper begins with the psychological characteristics of children in different ages, and conducts tentative analysis and research towards their aesthetic demands. It comes to a conclusion that the employment of cartoon images in the package can absolutely meet the children's aesthetic demands. Because of the children's preference to cartoon images and their imitation in their psychological characters during consumption, they are eager to see the cartoon images appeared in books they've read or television they've watched. They want to see them in their daily life and have a strong desire of owning them. That explains why the application of cartoon images in package designs of children's products wins enormous success.This paper starts with the current situation of the application of cartoon images in the package design of children's products and the present problems, discusses the application form and feasibility of these cartoon images and the problems. Meanwhile, the present writer puts forwards her views towards the application of cartoon images in children's products in order to have better effect. Besides, this paper analyzes the successful examples of the application of cartoon images, intending to find the inductive function contained in the application of cartoon images and improving the level of the package design of children's products.This thesis falls into six parts.Part one is the introduction. It includes the research background, the research meanings, literature view, and the methodology. Part two gives an analysis of the children's psychology during their consumption. The analysis will be done from four aspects, namely, the concepts and characteristics of cartoon images, the psychological character of children, their behavioral character, and their aesthetic demands for cartoon images. Part three focuses on the application of cartoon images in the package design of children's products. To begin with, it analyzes the forms of the application. Then, it discusses the feasibility of the application. At last, it puts forwards the problems existed in the application. Part four is about the strategy in the successful applications of cartoon images in the package design of children's products, which consists of the application of classical cartoon images according to the development of nation, the applications of the popular cartoon images, and the applications of creative cartoon images. Part five deals with the creative ideas and concrete measures in the application of cartoon images in the package design of the children's product. The present writer puts forwards her suggestions that the cultural components and symbolic meanings of the cartoon images should be gradually improved; cartoon images should make full use of its characters to draw the children's attention, and pay attention to offline promotion to fully display the charm of cartoon images. Part six is the conclusion. The application of cartoon images in the package design of the children's products is not an easy thing. It should not be done superficially, but should take the character of the enterprises, the psychology of the consumers, the social and historical background, and the character of the era into consideration. Only be analyzing these elements can the cartoon images be used flexibly. The choice of the cartoon images should not be unchanged, but conforms to the development tendency of the time and the shift of the consumers'taste. Only by doing this can the cartoon images be accepted by the consumer and the acceptance of the children as the consumer group means the ultimate success of the package designs.