Influence On POP Advertising Design About Consumers' Purchasing Psychology

POP advertisement is one kind of sales promotion among commercial channels, whose factors of vision including images, characters, colors and forms of space can affect consumers'purchasing psychology and buying behavior accordingly. Consumers'response on information of merchandise in POP advertisements poses a vital impact on POP design contrarily. Therefore, it is greatly significant to study consumers'purchasing mind in terms of POP design.Limits on different factors of consumers'age, gender, educational background, economical status and so on lead to different purchasing psychological needs. The researching purpose of this subject is how to satisfy various consumers'psychology widely with POP advertisements. This article draws such an conclusion that how to make POP advertising design meet consumers'demands visually about practicality, sensibility, price, aesthetic perception and so forth , applying the methods of theory research and investigation analysis, discussing the directive function of consumers'psychology to POP advertising design, analyzing objectively their actual needs by studying consumers'psychology.