The Research Of Short Film In New Media Ecology

When South Pocket Film Festival and China International(King Bonn) New Media Shorts Award are launched; when the Shenzhen DV channel re-revision location; when the network short film "Old Boy" began to be popular... Short film starts to appear in people's field of vision as a new posture. Short film began in 1895, after a period of glory initial phase it started to go into a period of silence. For comparison, long film has more commercial interests. Now with the improvement of the video equipment function, and the improvement of broadband network, and the development of mobile Internet, Short film starts a new stage. In the political, economic, cultural and social transformation, the communication technology and communication function and communication pattern of short film have a great change. Under the new media environment of media convergence and media fragmentation, short film as a cultural consumer goods, is to meet the audiences' bored time. When the audiences' demand for short film is not yet ripe, the content creation of short film will drive the increasing demand of short film. At the same time, mobile Internet and other media communication technologies are essential factors in the short film transmission. In the current environment, audience demand, video content creation and media communication technologies have not achieved a balanced interaction between all three parts. Short film has been a new development for the new media ecology, but in the time of development there are still some problems need time to test.