Research On The Internet Ecology Of Chinese Domestic Movies

The opportunity brought by the development of the Internet in China has given domestic films an opportunity to improve and update the industry chain,further broaden the film screening channels,extend and enrich the film industry chain,and at the same time enhance the international competitiveness of my country's film industry.Internet technology has brought a vast creative space for movies,and5 G technology has played a synergistic role in film shooting and post-production;Internet thinking has brought new models for movie creation and marketing;Internet companies have promoted the transformation of traditional film and television companies through investment and mergers and acquisitions,At the same time,through strategic cooperation,integrate resources,and actively deploy the film industry.On the whole,the trajectory of the influence of the Internet on each link of the film industry presents an " inverted cone " according to its influence.Today,China's film ecology has formed a system with the Central Propaganda Department as the guidance of development,financing platforms as the guarantee of development funds,and a cooperative situation of "multi-party investment,sharing risks",with the film industry chain as the core development system.Among them,IP incubation is the source of the vitality of movies,shooting bases,artist brokerage companies,film production companies,and special effects companies are the production factories of movies,distribution agencies are the bridge connecting movie production and theaters,and ticketing is the distribution channel for movie sales,and the screening terminal It's the "shelf" where movies areshown.Derivatives,as an extension of the film and television industry chain,are a direct response to the stage of industrialization of China's film industry and a key step in the branding operation of China's film industry.Coupled with third-party services such as film and television data research institutions,integrated marketing companies,and independent directors,the entire Chinese film ecosystem has been enriched.In the context of the continuous change of the Internet,the film ecology is constantly renewing and evolving.However,this evolutionary process has also exposed many problems.Because of the rapid Internet iteration and inadequate supervision,Internet companies started from the ticketing platform to seize the market through ticket compensation battles,resulting in a serious box office bubble.Meanwhile," user-centric " Internet thinking,to some extent,so that film-making has become a "mechanical reproduction".After the 2020 epidemic,the haze has cleared,and the reshuffled Chinese film market is striving to explore new Internet business models.From the government to the industry to the individual,they are all responsible,and the production of film boutiques is the foundation of their foundation.