A Survey On "Ocean Beach Carnival"-a Culture And Creative Product Of Beijing TV Station

The pace of the Beijing Olympic Games drifting away, but it left under a very precious legacy. National Fitness and Mass Entertainment has become the trend of life for people to relax. As one of the most powerful media in Beijing, Beijing TV Station sports center combines government bodies and public power, and then launch the major sports carnival "Ocean Beach Carnival. " As an independent cultural and creative product, "Ocean Beach Carnival "'s influence is expanding. It provides important support for the development of cultural and creative products in china. In this study, communication, journalism and television news, the theory of Beijing TV Station, "Ocean Beach Carnival " The Status of cultural and creative product development strategy and conducted a comprehensive analysis of the problems found, and some suggestions. Through this research paper, so that the audience can be more comprehensive understanding of the "Ocean Beach Carnival, "the production and operation of cultural and creative products for our country, and even cultural and creative industries provide some reference.This study using literature, expert interviews, case analysis and statistics on the "Ocean Beach Carnival " a comprehensive analysis, by studying the following conclusions:The first, cultural and creative products are produced by the individual to create a series of assembly points in the creative and cultural products, arts and culture with the charm of the content or form, is a space, time and other elements of cultural activities can be extended embodiment of the overall structure. The second, practice elements of cultural and creative products, including product features, product process, creative personality points, environmental conditions and human resources team of five aspects. The third, "Ocean Beach Carnival " as a successful cultural and creative products from the following five aspects:First, the core goals and values explicit, reasonable, and detailed project carrier constitutes a promotion in 2010 "Ocean Beach Carnival" unique product features. Second, the "Ocean Beach Carnival" constitute the whole process by a number of cycles, as the general cultural and creative products, the activity of the process is embodied in the planning, operation and feedback, and several stages of integration. Third, the "Ocean Beach Carnival" to the final form of the creative point of maintaining a high degree of integrity, through the unique charm in the form of display, while maintaining the same time continue to open and extend for the audience to rely on advanced technology to provide meticulous service. Fourth, the external and internal environment of the combined effect, resulting in the "Ocean Beach Carnival", also makes the activity also has the advantage of internal and external environment, that is the Olympic element reflected everywhere in the activity, while television programs throughout the activities of their own always, and the entire product carrier of culture. Fifth, the "Ocean Beach Carnival" by integrating human resources, staff and reasonable division of the formation of three working groups. Three teams play their part to ensure the smooth conduct. The fourth, Cultural and creative products in China there is currently lack of creative talent, low consumption and product innovation is not strong and so on, which severely restricts the development of China's cultural and creative products. "Ocean Beach Carnival " The emergence of products to address these issues provides a reference example.