| Cultural and creative industries are booming in the world and more and more countries select cultural and creative industries as an important engine to promote economic development. Over the past decade, Chinese government pays constant attention to the development of cultural and creative industries and enhances its development to the national strategic level. Now China simultaneously deal with the slowdown in economic growth, make difficult structural adjustments, and absorb the effects of previous economic stimulus policies and China’s economic development has entered a new normal, meaning we must adopt a new mindset. During this period, China’s economic development will enter a stage of structure adjustment, therefore, the development of cultural and creative industries need to develop according to its own rules and requirements of the new era for its future and seize the opportunity of this important transition.This paper takes the Beijing as the case to research on the development of cultural and creative industries in Beijing. It rethinks the new trends in the development of cultural and creative industries in Beijing under the new normal circumstances from the multi-dimensional. It discusses on liberation of the cultural development actors, promotion of cultural consumption, pushing on integration of cultural and scientific, activation of cultural financial viability and optimization the industrial layout.This paper introduces the concept of cultural and creative industries and reviews the related literatures at the beginning paragraph. Then it explains on the status and problems of cultural and creative industries in Beijing and shed light on the trend of cultural and creative industries during the ‘new normal’ period. Finally, it gives the suggestions to guide the development of cultural and creative industries in Beijing. |