Research On Multi-Media Interacting Advertising Forms Of Sports Brand

Multi-media advertisement prevails against the mono expression mode and one-way dissemination pattern of traditional media advertisement. It provides indispensable technical conditions for the development of interacting advertisement era. Interaction in advertisement means two-way communication between advertiser and audience, including constructional interaction and psychological interaction, which are usually ignored in traditional media advertisement. Compared to traditional media, the spreading way of multi-media advertisement, which is based on new technology, has obvious advantage in providing more abundant expression ways for interacting advertisement.The inner essence of multi-media interacting advertisement is psychological interaction between advertiser and audience. The only way to understand the real needs of consumers, induce them to join and know the products through their comfort ways is to follow producing principles and creating methods of interacting advertisement. The interaction is accompanied by information feedback, which means it would reach the ideal advertisement impact.It is suitable to use multi-media interacting advertisement to promote sports brands because of its character and consumer group.Multi-media advertisement has a broad marketing and developing space. I will analyze the current condition and ways of advertising promotion used now in order to figure out the right multi-media interacting advertisement and the expression ways of interacting experience hall for sports brand products as well as the developing trends in the future.