The Study On Chinese And Foreignauto-mobile Brand Advertisement Creativity

With the development of economic globalization, the communication of Chineseand foreign advertising, advertising works is becoming more and more tend tointernationalization. Advertising in different regions have their own characteristics,especially in the automotive advertising most evident. That’s because each region ofthe historical background, economic development, cultural environment, thedifferences between the customs and habits, and religious beliefs between differentethnic groups, value orientation, mode of thinking and expression, and there is acertain difference, the diversity of Angle and thus makes the Chinese and foreignautomobile advertisements present a variety of styles. On this basis, this articlethrough to a large number of the collection and analysis of Chinese and foreignautomobile advertisement case, use the method of case analysis, comparative analysis,through sum up the differences and similarities between Chinese and foreignsuccessful advertising creative. There is no denying the fact that our country’sautomobile advertising there is a considerable distance with the developed country,but has the world’s largest car market potential of China’s auto industry, believe that aslong as the enterprising, innovative, never-ending, soon will be to them.This article mainly from the following several parts on the Chinese and foreignautomobile advertising creative comparison: first an overview of the writing reasonand research significance of this article; Then the overview of brands and advertisingcreative characteristics and demands of automotive advertising theme on thedevelopment; And then respectively to Europe, America, Japan and China eachrepresentative brands, for example, on a comparison of the advertising creative, againto the Chinese and foreign automobile brand advertising creative causes of differencesare analyzed; Finally, discussed the influence of foreign car brand advertising designfor our reference and revelation, and promote the long-term development of China’sautomobile advertising.